On June 3rd & 4th, 2017, the 1Life Fully Lived 3rd Annual East Coast Conference is being held in the Downtown Philly, PA. So join us as we take a plunge in the 1Life culture, featuring one of our keynote speakers, the Empowerment and Business Expert, Creator of The Butler Bag, Author of “What If? & Why Not?”, Motivational Speaker, Entrepreneur, Spokesperson & Media Contributor, Jen Groover!



In this episode with host Matt Aitchison, we will talk about:

  • – Jen’s brief background
  • – How Jen got to where she’s at today.
  • – What makes Jen so excited about the upcoming 1Life Fully Lived 3rd Annual East Coast Conference in Philly, PA.
  • – Some of the initial challenges that Jen struggled with before she gave herself permission to take control of her life.
  • – One of the conversations that led Jen to a different path.
  • – Jen shares her definition of emotional intelligence.
  • – Where to start to become more emotionally intelligent.
  • – Jen shares an amazing subconscious mind hack.
  • – Plus so much more!


Related Links and Resources


Jen Groover

Jen Groover has been tagged by SUCCESS Magazine as a “One-Woman Brand”, a “Creativity and Innovation Guru”, and a leading “Serial Entrepreneur” by Entrepreneur Magazine. Jen Groover’s name has quickly become synonymous with innovation, entrepreneurship and evolution. She has gone from guest hosting television spots, to inking deals with some of the industry’s biggest heavyweights. Jen recently made history at the New York Stock Exchange, as member of the first all-female group to ring the opening bell, representing women’s leadership and economic independence. Her influence and leadership has aligned her with amazing brands, such as USANA Health Sciences, Avon, Verizon and SkyMall, for which she acts as a spokeswoman.

Her success skyrocketed with the creation of the Butler Bag, the world’s first compartmentalized handbag, and has not stopped since. Jen spring-boarded the Butler Bag’s success into an entire lifestyle brand, found at a variety of price points and well known retailers, which led to the creation of subsequent lifestyle brands, Leader Girlz, and Empowered by Jen Groover. Leader Girlz teaches young girls the importance of empowerment through play, while the recently launched “Empowered by Jen Groover” brand, including her one hour PBS special and forthcoming book, comprises a variety of consumer products that encompass her quotes and inspire people to live life with passion and purpose. The success and momentum of Jen Groover’s empowerment movement has led to the development of Jen’s upcoming, highly integrated tech platform, “Empowered for Purpose,” which will serve as a foundation for further expansion of the “Empowered by Jen Groover” brand.

Jen is a top business and lifestyle contributor and content creator for major television networks such as ABC, CBS, CNBC, NBC, Fox News, Fox Business News and The CW. Jen also contributes editorial pieces to several prominent business magazines and online resources including The Huffington Post, Entrepreneur Magazine, Positively Positive, The Daily Love, and HealthyStyle NY. Her products, brand and work have been featured in hundreds of media outlets including O! The Oprah Magazine, Redbook, People, US Weekly, SUCCESS and Entrepreneur, to name a few.

Jen’s passion for inspiring others to realize their greatest potential on all levels is the driving force behind her many successful brands. Jen’s diverse experiences and businesses span many different industries and she has no desire to slow down anytime soon. She constantly motivates and inspires through her keynote speaking engagements for corporations, universities and organizations all over the world. Jen continues to strive toward her ultimate goal, which is to innovate in every industry she is inspired to play in, while empowering others to achieve their goals. Jen is more than a more than a multifaceted, multitalented individual – she is, undoubtedly, a force to be reckoned with. Jen believes in active participation and lives by the belief that “if you are going to complain about something you better be willing to do something to inspire change.”

Matt Aitchison

Matt Aitchison is a fearless entrepreneur, an avid adventurist, and a sports junkie. After graduating from UC Santa Barbara, he has founded and participated in many business ventures within the real estate and construction industries. Matt Co-Founded The Aitchison & Adams Real Estate Team, which has locations in Sacramento and the Bay Area. A&A has risen to be among the top real estate teams in the Northern California region and has sold 320+ units and over $75+ million in sales volume since it’s inception 3 years ago. They were named to Wall Street Journal’s Top 1000 teams in the US, placing them in the top 1% in their county.

Additionally, Matt founded Vault Investment Properties and FIDO Property Services, Inc; an investment group and construction company that has rehabbed, developed, and wholesaled over 50+ properties in 3 years. Fido Property Services, Inc also services residential and commercial construction needs of retail clients throughout the Sacramento and Bay Area region and continues to expand at a rapid pace.

Matt’s foundational business pillars rest on legendary leadership, talented employees, community outreach, and sound systems, which embody the culture of strong, scalable organizations. He is passionate about developing meaningful relationships with those that share in this vision, teaching and speaking, while finding new ways to raise the bar in the spaces he loves to work in.

Thanks for listening!

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Looking forward to hearing your story of dreaming, planning and living YOUR best life!

-The 1Life Team

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